Assignment: Tell the stories of ENJAYMO’s early adopters (i.e., either as a trial patient or as someone early in brand lifecycle) in a way that inspires confidence to other CAD patients who are looking for a new treatment plan.

Insight/Provocation: 82% of patients who follow advocates speak to a doctor about a new treatment option

Idea: Every ENJYAMO patient has a ‘why’ moment: a reason they took a chance to change their treatment and try something new. Use existing patients ‘why’ moments and see what a real comeback from CAD looks like and inspire prospective patients to find their own ‘why’ moment.