For the launch of an expanding indication, we aimed to provide the data within a one-stop-shop for healthcare professionals.

Goals that we kept top of mind during this endeavor: provide all the necessary information without cluttering the page, ensure mobile-friendly navigation within the page, drive users into the full hcp site.

My role in the project: ux research, graphic design, client presentation.

Mobile-first design approach

We created a jump link to help hcps navigate this single-scroll page. We found that this design helped users recognize when they entered/exited a new section within the page.